4 Basic Google+ Tips for Small Business Owners

By now you’ve probably noticed that Google places has morphed into Google+. The platform now closely resembles the functionality of Facebook. Early adopters where wavering as to whether Google+ would become relevant but it appears that critical mass has been reached and now big brands and small businesses of all kinds are leveraging it to connect with their audience. This post will share some fundamental steps to help you get your Google+ presence organized and optimized.

1. Create a Google Profile – if you have a Gmail account then this will be a snap. You simply head over to the Google+ page and start building out your profile. Their are several pre-set fields that will guide you through completing the profile. Be sure to be thorough as this information will show up in search engines. If you don’t have a Gmail account, you can still create a profile and walk through the same process outlined above.

2. Optimize Your Profile – include copy and keywords that are relevant for your industry. Also, be sure to hyperlink the most important keywords in your profile copy back to the most relevant pages on your website; this is called link-building. These links will help Google identify the terms your website should rank for. Include links to as many social media profiles as possible and make sure to check all links to ensure they’re working.

3. Make it Pretty – include photos in your profile that represent your brand or business. There is also a section specifically for adding photos, outside of just the standard profile photo. This is a great place to upload pictures of your business in action. Whether you’re a restaurant, dentist or landscaper, this section will best used by showing pictures of the results you produce; examples might be pictures of food, equipment used, customers or your staff. There is also a section for uploading videos. This is a great way to stand out and build an interactive element into your profile. The video does not have to be fancy either; shoot one with a smart phone and upload it if you don’t have a fancy recording device.

4. Connect – Google+ will recommend people for you to follow, that’s a great start but you’ll also want to connect to others. Take some time and find people that are in your area; these are the people that will most likely want to do business with you. Focus on not only connecting with them but also engaging them by either sharing or commenting on the posts they make. This part is ongoing and will be a regular exercise each time you use Google+.

Google+ can be a real advantage for your business. Allowing you to connect with new customer and increase your exposure in Google and other search engines. Don’t be intimidated by having yet another social media platform to manage; embrace it and think of it as a potential revenue stream and communication channel to help you grow your business.

What Is a Fair Tip For Taxi Cab Drivers?

Sometimes I am asked this question, How much is appropriate to tip a taxi driver?

I don’t think there is any set amount, however I find most customers who have enjoyed a pleasant conversation, or been informed when asked for advice on a great hotel, restaurant or theme park and received good advice generally tip quite well, sometimes it’s just 1 or 2 dollars, on other cases I have been tipped double the taxi fare itself. On average taxi drivers can have a shift where they only receive 15 dollars worth of tips and in other cases, I have heard of drivers earning well over 80 dollars for their shift.

I never expect a tip for a fare, As long as the customer pays what is on the meter, and I am expected to pay my boss at the end of the shift, I am always happy. It is nice to get tips though, working in the hospitality industry can be long days, sometimes with unhappy customers, people rushing around etc so it is nice to receive tips if you have provided a service with a smile.

Tips are usually given because I have a very clean taxi, I like to keep it this way as well, I consider my taxi a place of business and I am often in my taxi for up to 14 hours for a shift. Having a fresh and clean smelling taxi has no doubt increased my tips and also repeat business. Some of my customers will only travel with me and also tip me very well, friendships are also built with the business men and women who frequently travel in taxis.

So, whether you tip large or small, most drivers I know will repay you with a sincere and honest smile, we do appreciate your tips and your conversations as well, a great taxi driver will always take you the quickest and most direct way, and answer any questions about what is good to do in town or great places to see during your visit.

I hope this article has helped you.

Boost Your Business With Reputation Management For Restaurants

What is reputation management for restaurants all about? While many of us utilize a search engine daily, we often think of doing searches to find what we need instead of thinking of putting them to use to help our companies “get found” on the internet. You will find that there’s a lot of blog posts and articles when it comes to online marketing; and more particularly – search engine optimization for food service companies and restaurants. This post offers a few tips on exactly how search engines function and provides a great basic overview for advertisers about to embark on search engine optimization (SEO) strategies.

Your restaurant website is the second most important piece of advertising assets you have got next only to your menu. It must be considered as an organic and evolving component of your company as opposed to a static and abstract communications tool. Think of it as your 1 and have it managed just like the unit-level is handled. Somebody must match it and stay on top of it like the restaurant restrooms; only this restroom is on full display and not just every customer but every potential customer comes in via the restroom first.

An internet site is one thing, an internet presence is something totally different. Any company that plans on being successful on the internet will need an effective web marketing plan. Online, you will find the expertise that is necessary to build an approach that will permit you to achieve the type of internet presence that’s necessary to the success of your business. A simpler way to look at all of this is to see yourself as a property owner and each item on your menu a tenant. Like with all property, some locations are more precious than others. In a three panel menu the middle of the center panel is your “Boardwalk” (or prime, most valuable area) and the right panel bottom is the “Baltic Avenue” (or “menu Ghetto”). The restaurant menu engineering process is an analysis to help you figure out who is paying their share and who needs to pay more or end up being evicted.

For industry-specific websites there could easily be some industry-specific internet site features and ranking indicators. Where restaurants are concerned, menus are usually a major piece of content which consumers are hoping to find, and therefore things which search engines take care of specially for purposes of rankings.

For the majority of owners of small companies a lot of thought goes into Reputation Management for Restaurants. While there’s no doubt that restaurant web design is essential to an internet advertising strategy, it does not play the same vital role that search engine optimization (SEO) plays. Despite this, several small business owners and marketing managers do not think about SEO at all. This is a grave mistake that will cost customers. After all, no one is going to care how excellent your website looks if nobody can find it. If the main prerogative of your restaurant website is to attract new leads, you need to choose keywords and phrases intelligently and optimize your website appropriately.